Citing Edelman PR’s 2011 Trust Barometer, yesterday the Whole New Web Blog argued that marketing success cannot be obtained without building trust with your customer base. A separate, new post by Erik Deckers of Professional Blog Service shares findings from a MarketingPower.com report which show that companies appear to have an opening, in favor of [...]
Back in March I shared a link to a Raleigh News & Observer article that featured two Winning Workplaces-affiliated organizations: The Redwoods Group, our 2008 Top Small Workplace winner and a certified B Corporation, and B Lab, the group of our Top Small Workplaces judge Bart Houlahan (who judged for our workplace award program starting [...]
Small businesses are embracing social media in a big way. In September Forbes reported on the results of a poll by Daryl Willcox Publishing which found the number of these firms that use sites such as LinkedIn, Twitter, and Facebook for promotional purposes doubled since December 2009, from 27% to 54%. With much of the [...]
According to a recent study by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, while twice as many small employers (100 or fewer workers) report using social media to meet their business goals now vs. a year ago, the share of those that use it is still only one out [...]
In today’s business communication climate, because of time management and privacy concerns (including ORM), the ability to opt out is perhaps more important than opting in. This is especially true of social networking sites, which by nature should be highly user focused. Therefore I was annoyed to learn today, after months of trying to close [...]
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