Five Ways to Increase Your Social Media Cred – And the Business Case for Doing So

Citing Edelman PR’s 2011 Trust Barometer, yesterday the Whole New Web Blog argued that marketing success cannot be obtained without building trust with your customer base.  A separate, new post by Erik Deckers of Professional Blog Service shares findings from a MarketingPower.com report which show that companies appear to have an opening, in favor of [...]

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Strategy Involving Play Money Has Potential for Increase in Real Cash

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Five Employee Practices That Increase Competitive Advantage

As Inc. Magazine’s profile on our 2010 Top Small Company Workplace award winner PortionPac Chemical Corp got a lot of attention in terms of showing the payoff of employee engagement at a manufacturer – an industry that has been especially hard hit in this economy, and which is not typically known for great workplace practices [...]

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